2026
Crittenden Company · Research Services
Dallas–Fort Worth
Retail Market
12-Month Outlook
Comprehensive Analysis · May 2026
5.4%
Vacancy Rate Q1 2026
#1
U.S. Retail Construction
7.3%
Rent Growth YoY
6.7%
Avg Cap Rate
$276
Avg Price Per SF
Scroll to explore
01 / 14
From the Desk of Stephen Crittenden
A Market at an Inflection Point
"Dallas retail is not experiencing a slowdown — it is experiencing a sorting. The submarkets anchored by population growth, infrastructure investment, and experiential tenancy are outperforming every metric we track. The markets that relied on speculative development and office-driven foot traffic are recalibrating. For the disciplined investor who understands the difference between a submarket that follows rooftops and one that follows hope, this is not a moment of uncertainty — it is a window of precision. The data has never been clearer about where to be and where to wait."
Stephen Crittenden · Owner, Crittenden Company · 15 Years DFW Commercial Real Estate
8.3M
DFW Population 2025
▲ +180K residents in 12 months
95.3%
Retail Occupancy Rate 2025
▲ Historic high for the market
7.0M
SF Under Construction
▲ Nation-leading pipeline
75%
Pipeline Pre-Leased
▲ Disciplined development
02 / 14
Demographic Shifts — Last 12 Months
Population Movements
Driving Retail Demand
Key Demographic Trends >10% Change

DFW added 180,000 net new residents in the past 12 months — 58% from international migration, 14% domestic. Fort Worth crossed 1 million residents, becoming the 12th largest U.S. city. International migration into Dallas County surged, driving demand for ethnic grocery, restaurant, and service retail in South and East Dallas corridors.

International Migration
+58%
Financial Services Jobs
+4%
Collin County Households
+12%
Fort Worth Population
+1M
Prof. & Business Services
-1.3%
Downtown DART Ridership
-20%
🏠
Suburban Growth Surge
Frisco, McKinney, Prosper, and Celina are growing at rates exceeding 10% annually. These markets are the primary demand engine for new retail — particularly grocery-anchored, healthcare, and family dining formats.
🏛
Downtown Exodus >10%
AT&T announced a move from downtown Dallas to Plano by 2028. Downtown office vacancy hit 27.2%. This represents a significant demographic shift away from the CBD — reducing foot traffic for downtown retail by an estimated 15-20%.
🌎
International Community Growth
South and East Dallas are seeing significant demographic shifts driven by international migration. This is creating strong demand for culturally specific grocery, restaurant, and service retail that most national tenants are slow to follow.
03 / 14
Infrastructure — Confirmed & Rumored
$830M+ in Projects
Reshaping Retail Trade Areas
✅ Confirmed Projects
I-30 Canyon Project — $730.5M
Widening of I-30 between I-35E and I-45 through downtown Dallas. Will significantly improve east-west traffic flow and change retail trade areas along the entire corridor. Expected to increase accessibility to East Dallas retail.
2026 StartEast Dallas Impact
DART Silver Line — Regional Rail
Scheduled to open 2026, reducing effective commute times 20-30% across key corridors. Converts fringe markets like Forney, Celina, and Prosper into viable retail demand centers almost overnight.
Opens 2026Suburban Impact
US-175, I-35, I-345, IH-45 — $75M+
Multiple rehabilitation and widening projects on key Dallas corridors. US-175 from Bexar to Belt Line ($28.7M) directly impacts South and East Dallas retail access — a significant positive for those submarkets.
2026South/East Dallas
💬 Rumored / Proposed
Trinity Parkway — $2.7B
Long-discussed north-south tollway along the Trinity River corridor. If approved and funded, would fundamentally transform retail access in West Dallas, Trinity Groves, and Oak Cliff. Still under political review — not confirmed.
ProposedWest Dallas Impact
Oncor Grid Expansion — $20B
Oncor's massive grid investment to support 100,000+ additional homes will accelerate suburban retail development in areas currently limited by utility capacity. Watch Celina, Anna, and Melissa corridors.
In ProgressFar North Suburbs
IH-345 Removal / Redevelopment
Ongoing debate about removing the elevated IH-345 between downtown and Deep Ellum. If approved, would unlock 150+ acres of developable land adjacent to one of Dallas's strongest retail corridors.
DebatedDeep Ellum Impact
04 / 14
Traffic Patterns & Cap Rate History
Traffic Shifts >10% YoY &
Cap Rate Trajectory
Traffic Changes >10% YoY
Frisco / Prosper Corridors
+18%
US-75 North (McKinney)
+14%
SH-121 (Frisco/Allen)
+12%
East Dallas / US-80
+8%
Downtown Dallas CBD
-15%
DART Corridor Ridership
-20%
Cap Rate History — Last 12 Months
DFW Retail Cap Rate Trend (Avg)
7.5% 7.0% 6.5% 6.0% 6.9% 6.8% 6.75% 6.7%
Q2 2025Q3 2025Q4 2025Q1 2026
12-Month Cap Rate Forecast

Cap rates projected to compress slightly to 6.3%–6.5% over the next 12 months as investor competition for quality DFW retail intensifies. East Dallas and neighborhood strip centers will compress fastest.

05 / 14
Investment Metrics
Average Price Per SF
By Retail Product Type
Product TypePrice/SF RangeCap RateTrendNotes
Single Tenant NNN (Investment Grade)$400 – $6005.0% – 5.5%▲ CompressingWalgreens, Dollar General, fast food
Single Tenant NNN (Local/Regional)$250 – $4005.5% – 6.5%▲ ActiveHigh investor demand
Grocery-Anchored Center$300 – $4505.5% – 6.5%▲ PremiumH-E-B anchored commands top dollar
Neighborhood Strip Center$200 – $3256.5% – 7.5%▲ Strong DemandBest value-add opportunity
Power Center / Big Box$150 – $2506.5% – 7.5%▶ FlatAnchor quality drives variance
Lifestyle / Mixed-Use$350 – $6005.0% – 6.0%▲ High DemandPremium for experiential tenancy
East/South Dallas Strip$150 – $2757.0% – 8.5%▲ Best YieldLowest vacancy; highest cap rate
DFW Market Average$2766.7%▲ StrongCoStar Q1 2026
Investment Grade NNN
$500
Lifestyle / Mixed-Use
$475
Grocery-Anchored
$375
Local/Regional NNN
$325
DFW Average
$276
Neighborhood Strip
$262
Power / Big Box
$200
East/South Dallas
$212
Highest Yield Opportunity

East and South Dallas strip centers trade at $150–$275/SF with cap rates of 7.0%–8.5% — the best risk-adjusted yield in all of DFW retail. Limited new supply keeps vacancy below 3% in these corridors.

06 / 14
Submarket Analysis
Average Lease Rates
By Submarket
SubmarketAvg Rate/SF/YrVacancyLeasing Activity
North Central Dallas$35 – $454.2%▲ Very High
Central Dallas / Uptown$38 – $554.8%▲ High
Frisco / Prosper$32 – $455.1%▲ Very High
McKinney / Allen$28 – $404.9%▲ High
Plano / Legacy$26 – $385.2%▲ High
East Dallas$18 – $282.3%▲ Active
South Dallas$14 – $223.1%▲ Growing
DFW Average$21.235.4%▶ Stable
Southwest Dallas$12 – $187.2%▼ Soft
Downtown CBD$22 – $358.4%▼ Weakening
Most Active Leasing Submarkets
Frisco / Prosper
★★★
N. Central Dallas
★★★
McKinney / Allen
★★★
Plano / Legacy
★★
East Dallas
★★
Downtown CBD
Rent Premium Driver

H-E-B anchor presence is pushing first-generation lease rates above $40/SF in Collin County submarkets. Time-to-lease has fallen sharply in centers near new H-E-B locations as national tenants compete aggressively for co-tenancy.

07 / 14
Tenant Activity — Last 12 Months
Notable Openings, Expansions
and Vacating Tenants
▲ Expanding & Opening
H-E-B — Major Expansion
H-E-B is the single largest driver of retail construction activity in DFW. Each new location anchors a full retail development, pushing co-tenancy lease rates above $40/SF and drawing national tenants. Locations opening across Collin and Denton Counties through 2027.
ExpandingAnchor Catalyst
Goldman Sachs & Wells Fargo Campuses
Both financial giants are constructing major DFW campuses — creating thousands of new high-income workers and driving demand for premium restaurant, fitness, and service retail in the Legacy/Plano and Irving corridors.
Under ConstructionPlano / Irving
Wistron & Nvidia — Fort Worth
Major manufacturing investments confirmed in Fort Worth. Combined workforce of several thousand is expected to drive retail demand in the West Fort Worth and Alliance corridors through 2026-2027.
ConfirmedFort Worth
▼ Vacating & Contracting
AT&T Downtown Departure
AT&T announced relocation from downtown Dallas to Plano by 2028. As downtown's largest revenue employer, this departure will significantly reduce foot traffic for CBD retail and accelerate vacancy in ground-floor downtown retail spaces.
Departing 2028Downtown Impact
National Soft Goods Contraction
Several national apparel and soft goods retailers have reduced their DFW footprints as e-commerce pressure continues. Power centers with soft goods anchors are experiencing the most significant vacancy increases in the market.
OngoingPower Centers
SW Dallas & CBD Softening
Southwest Dallas and downtown CBD are seeing increasing vacancy as retailers follow rooftop growth northward. Several restaurant and service tenants have non-renewed leases in these corridors in the past 12 months.
Increasing VacancyWatch List
08 / 14
Vacancy Analysis
Where Vacancy Is Rising
And Where It Is Tightening
Tightening Vacancy
East Dallas Outlying
2.3%
South Dallas
3.1%
North Central Dallas
4.2%
McKinney / Allen
4.9%
DFW Average
5.4%
Rising Vacancy — Watch Areas
Southwest Dallas
7.2%
Downtown CBD
8.4%
Oversupplied Power Centers
9%+
Why East Dallas Stays Tight
East Dallas Outlying has virtually no new supply in the pipeline. Existing strip centers serve a dense, underretailed population base with growing international demographics. Landlords have significant pricing power. This is the tightest retail submarket in all of DFW.
Downtown CBD Risk
With AT&T departing by 2028 and office vacancy at 27.2%, downtown Dallas retail is under meaningful pressure. Ground floor retail in CBD is the highest risk segment in the DFW market today. Only experiential and food-and-beverage concepts are finding traction.
📊
Historical Context
DFW's current 5.4% vacancy remains well below historical highs of 9%–10% recorded during 2009–2013. Even with Q1 2026's slight uptick, the market is operating from a position of structural strength.
09 / 14
Opportunity Identification
Value-Add & Development
Submarkets to Watch Now
East Dallas — Highest Conviction
2.3% vacancy. No meaningful new supply. Growing international demographic driving demand for underserved retail categories. Strip centers trading at $150–$275/SF with 7%–8.5% cap rates. Infrastructure improvements on US-80 and I-30 will increase access. The single best value-add submarket in DFW retail today.
Buy NowStrip Centers
🏠
South Dallas — Emerging
3.1% vacancy with virtually no new competition. Population growth from international migration is outpacing retail supply. Significant infrastructure investment via US-175 improvements. Underretailed relative to population density — creating a compelling value-add window before institutional capital discovers it.
EmergingNeighborhood Strip
🏭
Celina / Anna / Melissa — Development
DART Silver Line opening and Oncor grid expansion are converting these far-north markets from fringe to primary. Population growth exceeding 15% annually in some zip codes. Virtually no existing retail infrastructure — early development plays will command premium long-term lease rates.
Development PlayLong-Term Hold
🏛
West Dallas / Trinity Groves
If Trinity Parkway is approved and funded, West Dallas becomes one of the most compelling development opportunities in the metro. Already seeing gentrification pressure along the Margaret Hunt Hill Bridge corridor. Positioned to benefit from IH-345 redevelopment debate regardless of outcome.
Infrastructure DependentMonitor Closely
🏗
Downtown CBD — Conversion Play
Several downtown office towers are converting to residential — including Bryan Tower (426 apartments). Ground-floor retail in repositioned buildings presents a unique long-term opportunity as downtown's residential base grows. Requires patience and a 5–10 year horizon.
Long-Term OnlySelective
Avoid: Oversupplied Power Centers
Power centers with soft goods anchors in oversupplied northern suburbs are the highest-risk segment. Anchor departures, competition from new H-E-B developments, and e-commerce pressure are converging. Avoid unless anchor quality is investment grade and lease term exceeds 10 years.
AvoidUnless Anchored
10 / 14
12-Month Forecast
June 2026 — May 2027
What the Data Predicts
MetricCurrent12-Month ForecastDirection
Marketwide Vacancy5.4%5.0% – 5.3%▲ Tightening
East Dallas Vacancy2.3%2.0% – 2.5%▶ Stable/Tight
Avg Asking Rent$21.23/SF$22.50 – $24/SF▲ Growing
Rent Growth Rate7.3% YoY3% – 5%▶ Moderating
Avg Cap Rate6.7%6.3% – 6.5%▲ Compressing
Avg Price Per SF$276$285 – $300▲ Appreciating
Construction Pipeline7.0M SF6.5M – 7.5M SF▶ Disciplined
Investment Volume$97.7M/qtr$110M+ /qtr▲ Increasing
▶ Rent Growth Moderates but Stays Positive
After 7.3% YoY growth, rent increases will moderate to 3%–5% as market adjusts. Still meaningfully above inflation. Premium submarkets and H-E-B-anchored centers will outperform.
▲ Cap Rate Compression Coming
As institutional and private capital increases DFW retail allocation, cap rates will compress from 6.7% toward 6.3%–6.5% marketwide. Neighborhood strips and NNN in quality locations compress fastest.
⚠ Monitor Absorption Closely
Q1 2026's negative net absorption is a signal worth watching. If Q2 2026 absorption does not turn positive, it could indicate softening tenant demand despite low overall vacancy numbers. Watch closely.
11 / 17
Detailed Lease Rate Analysis
Lease Structures, All-In Costs
And What You Actually Pay
Lease Structure Breakdown
StructureWho Pays ExpensesAll-In Cost/SFCommon In
Triple Net (NNN)Tenant pays base + taxes + insurance + CAMBase + $3–$6/SFStrip centers, NNN retail, anchored centers
Modified Gross (MG)Landlord covers base year; tenant pays increasesBase + $1–$3/SFClass B multi-tenant retail
Full Service Gross (FSG)Landlord covers all operating expensesAll-in — no add-onsRare in retail; some lifestyle centers
Percentage LeaseBase rent + % of gross sales (5–8%)Variable by salesAnchor tenants, large format retail
The Real Cost Example

A 2,000 SF storefront quoted at $20/SF NNN = $40,000/year in base rent. Add $4/SF CAM/taxes/insurance = $8,000 more. Add utilities and percentage rent = total occupancy cost of $55,000–$65,000 per year. Always underwrite all-in cost, not just base rent.

All-In Lease Rates By Submarket (NNN Basis)
SubmarketBase/SFNNN AddAll-In/SF
Central Dallas / Uptown$38–$55$4–$6$42–$61
North Central Dallas$28–$45$4–$5$32–$50
East Dallas Outlying$28.30$3–$4$31–$33
Frisco / Prosper$32–$45$4–$6$36–$51
McKinney / Allen$28–$40$4–$5$32–$45
Plano / Legacy$26–$38$4–$5$30–$43
South Dallas$14–$22$2–$3$16–$25
SW Dallas$12–$18$2–$3$14–$21
DFW Average$21.23$3–$5$24–$26
East Dallas Premium Context

East Dallas Outlying commands $28.30/SF base — the highest in DFW — at just 2.3% vacancy. Landlords here have significant pricing power and minimal incentive to offer concessions. New-to-market tenants are paying at or above asking.

12 / 14
Retail Financing Environment — Q1 2026
Financing Terms, Structures
And What Lenders Are Requiring
Loan TypeRate RangeLTVDSCR Req.Term
CMBS (Investment Grade NNN)6.0%–6.5%65%–70%1.25x5–10 yr fixed
SBA 504 (Owner-Occupied)5.5%–6.0%Up to 90%1.25x25 yr amort
Conventional Bank (Strip)6.5%–7.5%65%–75%1.20x–1.25x3–7 yr fixed
Life Company (Stabilized)5.75%–6.25%55%–65%1.30x10–15 yr fixed
Bridge / Value-Add7.5%–9.5%65%–75%1.10x–1.15x2–3 yr floating
Hard Money / Rehab10%–12%+60%–65%N/A12–24 months
Negative Leverage Warning

At current cap rates of 5.0%–6.0% for NNN and lifestyle retail, and conventional loan rates of 6.5%–7.5%, negative leverage is a real risk. The all-in cap rate must exceed the debt constant to achieve positive leverage. Run full debt coverage analysis before underwriting any acquisition.

Financing by Product Type
NNN Investment Grade — Best Financing
Long-term leases with credit tenants (Walgreens, Dollar General, McDonald's) qualify for life company and CMBS financing at the lowest rates. 10–15 year fixed terms available. Lowest risk profile for lenders.
Grocery-Anchored Centers — Strong
H-E-B, Kroger, and Tom Thumb anchored centers remain lender favorites. CMBS and life company financing readily available at 65%–70% LTV. Anchor lease quality is the primary underwriting driver.
Neighborhood Strip — Bank Market
Local and regional banks are the primary lenders for unanchored strip centers. Relationships matter significantly. Expect 65%–75% LTV, 5–7 year fixed terms, and personal guarantees on smaller deals.
East/South Dallas — Opportunity
Strip centers in East and South Dallas with strong occupancy qualify for conventional bank financing at 65%–75% LTV. At 7%–8.5% cap rates and 6.5%–7.5% debt rates, positive leverage is achievable — unlike most other DFW retail segments.
13 / 14
Brokerage Landscape — Dallas Retail
Who Controls Leasing
In Each Dallas Submarket
FirmSpecialtyPrimary SubmarketsKnown For
WeitzmanProject leasing, tenant rep, managementDFW-wide; grocery-anchoredDominant retail-only platform in Texas. Manages 44M SF. Leases Bank of America Plaza retail. Primary leasing agent for grocery-anchored centers across DFW.
CBREInvestment sales, leasing, tenant repNorth Dallas, Legacy, UptownLargest global platform. Strongest in institutional-quality assets and large investment sales. Power Brokers: J. Scott Moore, Conrad McEachern, Phil Puckett, Sarah Leupold, Andrew Lehner.
Edge Realty PartnersTenant rep, project leasing, investmentSuburban corridors, Collin CountyDallas-headquartered retail specialist. Strong tenant rep practice for national retailers entering DFW. Warren Smith named 2026 D CEO Power Broker.
SRS Real Estate PartnersRetail investment sales, tenant repDFW-wide; NNN investmentNational retail specialist with strong Dallas presence. Multiple 2026 Power Brokers: Karla Smith, Ryan Johnson, Kaylyn Hudson, Tyler Grisham, Dawn Greiner.
The Retail ConnectionTenant rep, project leasingDFW-wide; lifestyle & powerDallas-based retail specialist. Steve Greenberg and Steve Lieberman are among the most active retail tenant reps in North Texas. Strong national retailer relationships.
Venture CommercialTenant rep, investment sales, leasingEast Dallas, urban, mixed-useStrong urban Dallas focus. Natalia Singer and Amanda Welles named 2026 D CEO Power Brokers. Known for East Dallas and urban corridor expertise.
Matthews RE InvestmentNNN investment salesDFW-wide NNN marketNational NNN sales platform with strong Dallas presence. Scotty Latimer and Kevin McKenna named 2026 D CEO Power Brokers. High transaction volume.
JLLInvestment sales, leasing, tenant repNorth Dallas, Frisco, LegacyGlobal platform with institutional focus. Mark Newman, Amy Nott, Curt Holcomb named 2026 Power Brokers. Strong in large-format and power center leasing.
Henry S. MillerRetail leasing, investment, managementSouth/East Dallas, value addLong-established Dallas firm. Scott Axelrod, Lane Kommer, Darrell Hurmis among 2026 Power Brokers. Known for value-oriented and middle-market retail assets.
Cushman & WakefieldInvestment sales, leasingDFW-wide institutionalGlobal platform. Bo Bond, Rick Hughes, Ali Greenwood named 2026 Power Brokers. Strongest in large institutional investment sales and major center leasing.
Submarket Broker Dominance
East & South Dallas
Venture Commercial leads urban and East Dallas retail leasing. Henry S. Miller is active in value-oriented assets. Crittenden Company holds dominant position in multifamily and is the most informed advisor for the submarket overall.
Collin County (Frisco/McKinney/Allen)
Weitzman leads grocery-anchored leasing. Edge Realty and The Retail Connection dominate tenant rep. CBRE and JLL handle large investment sales.
North Central Dallas / Uptown
CBRE and Cushman & Wakefield dominate premium leasing. Weitzman active in project leasing including Bank of America Plaza ground floor retail.
NNN Investment Sales — DFW Wide
Matthews RE Investment Services and SRS Real Estate Partners lead NNN transaction volume across DFW. Both firms have national buyer networks and high deal velocity.
Source

D CEO Magazine 2026 Power Brokers Report · Weitzman Group · Edge Realty Partners · SRS Real Estate Partners · CoStar Group

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Crittenden Company · Research Services
Dallas Retail.
The Data Is Clear.
15 years in Dallas-Fort Worth commercial real estate. 65% market share in East Dallas — the tightest retail submarket in DFW. The Crittenden Company is your most informed advisor for DFW retail investment decisions.
Crittenden Intelligence View Courses Contact Stephen
Sources: Partners Real Estate Q1 2026 Dallas Retail Report · Matthews Real Estate Q4 2025 & Q3 2025 DFW Retail Reports · M&D CRE DFW Market Report 2025–2026 · Dallas Fed Economic Indicators April 2026 · CoStar Group Q1 2026 · CBRE DFW 2026 Outlook · Community Impact January 2026 · Dallas Express Infrastructure Report 2026 · HousingWire DFW 2026 Analysis · GREA Market Insights Winter 2025
This report is prepared by the Crittenden Company for informational purposes only and does not constitute investment advice. © 2026 Crittenden Company.
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