Three Courses. One Complete System.
Three courses built from over a decade of boots-on-the-ground experience in Dallas-Fort Worth multifamily. Course 1 — Target Marketing Mastery teaches you how to dominate a submarket, target the right buyers, and close deals others cannot. Course 2 — Building & Scaling Your Business gives you the systems, team framework, and long-term strategy to turn expertise into a high-income practice. Course 3 — The Power of Representation shows you how to win every listing appointment, overcome seller objections, and build a reputation that generates its own business. Take one, take two, or take all three — each one stands on its own and compounds with the others.
- Understand why professional representation commands premium fees
- Master the 7 seller objections and how to answer every one
- Deliver the 6 disciplines that justify every commission
- Win listing appointments with confidence and credibility
- Build a reputation that generates its own business
- Lifetime access · Access code delivered by email
- Build unbeatable submarket expertise
- Read capital markets like a top advisor
- Identify & target the right buyers for every deal
- Close the bid-ask gap on deals others walk away from
- Analyze deals the way buyers actually underwrite them
- Lifetime access · Access code delivered by email
- Master the Generate–Cultivate–Harvest continuum
- Pull all three levers of business growth simultaneously
- Identify owners most likely to transact in the next 36 months
- Build a team on the Six Pillars framework
- Create a proposal bank worth $3M–$10M over time
- Lifetime access · Access code delivered by email
Every Lesson, Mapped Out
No filler. Every lesson is drawn from real transactions and refined over more than a decade in one of the most competitive multifamily markets in the country.
Target Marketing Mastery
Building & Scaling Your Business
Built for Anyone Who Wants to Win in Multifamily
Whether you are closing your first deal or your fiftieth, these courses will sharpen how you see markets, compete for business, and build something that lasts.
When it comes to multifamily real estate in Dallas-Fort Worth, few people have seen more deals, walked more submarkets, or closed more transactions than Stephen Crittenden. As Owner of the Crittenden Company, Stephen has spent over a decade building an unmatched reputation as the go-to expert for Class B and C apartment acquisitions and dispositions in East and South Dallas — earning the trust of private investors, family offices, and syndicators from across the country.
Stephen doesn't teach theory. He teaches the exact system that drove more than 60 closed transactions and 3,250+ apartment units sold — making him the dominant broker in Old East Dallas at the peak of his active brokerage career. Having stepped back from active brokerage to observe and advise as the market cycle ran to excess, he now brings that strategic perspective directly to these courses.
Recognized seven consecutive years as a D CEO Magazine Power Broker and featured as a speaker at the Dr. John Baen Real Estate Investment Course at the University of North Texas, Stephen is one of the most credible and sought-after voices in Texas multifamily investment. If you want to learn how to own your market and build a business around it, there is no better person to learn it from.
- 60+ closed transactions · 3,250+ apartment units sold in DFW
- Former top broker in Old East Dallas — now advising selectively as a strategic advisor
- D CEO Magazine Power Broker — 7 consecutive years (2014–2020)
- Featured Speaker — Dr. John Baen Real Estate Investment Course, UNT
- Trusted advisor to private investors, family offices & syndicators nationwide
- B.B.A. Real Estate — University of North Texas
What Clients Say
Stephen's experience and expertise he brought to the table and assistance in choosing the right purchaser was invaluable. We appreciate him keeping all the parties on schedule which was necessary to complete the sale. We look forward to working with Stephen again.
From day one when we talked about placing the property for sale to the day the property was closed, Stephen stayed in close contact with me. I felt like I was dealing with a friend who is totally knowledgeable about his business and a thorough professional.
Stephen listed our property for 17% more than the maximum price a local broker told us we could expect to receive. He presented us with a full price offer in the first week from a local buyer and the deal closed on schedule.
Crittenden Intelligence
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Your Market Is Waiting. Go Take It.
Every week without a real submarket strategy is a week someone else is pulling ahead. Enroll today.